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…in reply to @jasonmesut
jasonmesut Yes, figuring this all out as I’m writing about it ;) The simple example is that outcome is more concerned with things like increased conversions/visits/downloads, while impact means looking at health/privacy/well-being issues and can also expand to effects on the planet.
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…in reply to @axbom
jasonmesut I’ll be sharing the worksheets from my workshop online before the end of the conference, but also have a look at impactmanagementproject.com