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1. Allow multiple interpretations of responses (subway/auto) 2. Apply response-shaming (I like traffic) 3. Dismiss critics with a loaded slur and label 4. Ignore lack of representative respondents 5. Assert big, exact win for my own conviction (cars) Textbook research fail. elonmusk/1210978527518117889
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…in reply to @axbom
Unfortunately this type of textbook research fail is also an extremely efficient way to garner attention in the new media landscape. Obviously he knows what he’s doing. Which makes it even worse.